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READ BEFORE WATCHING (Now this is cool)
Honda Domino Video
If you thought that the people who set up a room full of dominoes
to have them knocked over later was amazing, you haven't seen
anything yet...
There are no computer graphics or digital tricks in these images. Everything that you see happened in real time exactly as you see
it...
The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn't
work.
It was necessary for the recording team to install the set-up
time after time and it took several weeks working day and night to achieve
this effect.
The recording cost 6 million dollars and it took 3 months to
finish, including the engineering design of the sequence.
The duration of the video is only 2 minutes, but every time that Honda shows the commercial on British television, they make
enough money to support any of us for the rest of our lives.
Honda execs think that it will pay for itself simply because of
the free showings (Honda is not paying one cent for you to see it)
When Honda senior execs viewed it, they immediately approved it without hesitation-including costs.
There were only six Honda Accords built by hand in the whole
world, and to the horror of Honda engineers, the recording team
disassembled two of them for the recording.
Everything you see in the sequence (besides the walls, floor,
ramp and untouched Honda Accord) is part of those two automobiles. The voice is that of Garrison Keiller. The commercial was so well
received by Honda execs when they saw it, that their first comment was how amazing the computer graphics were. They almost fell out of their
chairs when told that the recording was real without any graphics
manipulation.
By the way, about the windshield wipers in the new Honda Accords, they are sensitive to water and designed to start working as soon
as they get wet. - - -
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